We are currently students of the
HEC Paris Master degree in Digital Business strategy in partnership with
TELECOM Paris.
An alliance between two benchmark institutions
Our Specialized Masters in Digital Business Strategy is the product of an alliance between HEC and Télécom Paris. Each of these two institutions is a benchmark in its own field: HEC amongst France’s elite management schools; and Télécom Paris amongst the country’s leading engineering schools. HEC and Télécom Paris have decided to combine their competencies to offer a management training programme geared towards innovation management and the enhancement of companies’ integration of information technology.
Information technologies affect all management functions In an economy that is increasingly based on intellectual added value and the provision of services (i.e., data processing and relationship management), the past decade has seen a great change in managerial practices. All corporate functions, regardless of the sector of activity, have had to integrate a technological dimension: Purchasing and Logistics, with e-procurement and supply chain management; Production, with ERP and shared information systems; Human resources, with Intranet applications; Marketing, with e-commerce, on-line communications and CRM; Sales, with its multi-channel issues, automated sales forces, etc.
In and of itself, technology is not a finality. Instead, it is a lever for raising productivity and cutting costs, enhancing and enriching employees’ jobs, developing sales and customer service and encouraging innovation throughout a firm. Beyond information systems’ technical dimension, the main issue for companies is in fact managers’ utilisation of information technology.
Providing students with double competencies wich companies are looking for :Although firms already possess management and information system competencies, what they need and are looking for nowadays are high potential recruits capable of speaking both the language of management and the language of technology. Such individuals will be able to manage innovation and integrate new technology into their managerial practices. The purpose of the HEC-Télécom Paris programme is to face this challenge by training managers who can combine a twofold competency based on their:
mastery over supervisory issues, something that will enable them to join one of the main corporate functions (Strategy, Project management, Marketing, Sales, Purchasing, Finance, Human resources, etc.)
knowledge of information technology issues, potential and tools, which they can then integrate into organisational policies so as to build up a portfolio of modern management practices.
Understanding, sharing & implementation :
The entire HEC-Télécom Paris Masters programme has been designed to accelerate participants’ professional development by concentrating a whole set of knowledge and know-how over a short period of time:
learning (understanding) cover areas such as business administration, technology, innovation management and managerial use of information technology
outside the classroom, training will be grounded at every stage in intensive exchanges (sharing) with the business world, enabling students to witness real events and understand corporate practices in France and abroad (the 2003 cohort went on a May study trip to Boston where it was received by MIT’s Digital Business Strategy Track)
lastly, knowledge is applied (implementation) via a teaching orientation that mainly revolves around case studies, with the entire cohort spending two weeks (one at the beginning of the course and another at the end) working full-time on a problem that a company has submitted. In addition, the cohort works part-time for more than 3 months under the supervision of a professional consulting mission. Finally, at the end of the programme participants undertake a paid work experience, something that often leads to recruitment by the host company.
